By calimary
Let me know what you think. Address included at the top here, in case you want to use it for your own letter.
Phil Griffin
NBCUniversal
30 Rockefeller Plaza
New York, NY 10112
Dear Mr. Griffin –
Longtime loyal MSNBC viewer here. Demographically: female, white,
64, college grad, wife/mother, news/politics junkie, retired news
anchor/reporter, lifelong liberal Democrat, and I vote! Honored to be a
member of your loyal viewership that’s lifted MSNBC to #1 in cable news
in prime time, thanks to two true gems - Maddow and O’Donnell!
First: THANK YOU for relieving us of Greta Van Susteren. I wrote you
months ago to point out that such a signature Fox News name DOES NOT
BELONG on a network like MSNBC. Her ratings failure proved my point.
PLEASE understand your audience better. We’re home at MSNBC precisely
BECAUSE it does not feature programming or on-air talent like what you’d
find at Fox News. If we wanted that presentation, we’d already be
watching over there.
2) WHY did you force Megyn Kelly on NBC? The ratings already prove
that’s another fail. She reads ice-cold on camera. She does not, and
will not, appeal at any network whose audience isn’t predominately male,
old, white, conservative, and horny. Move her over to MSNBC at your
peril. There are far better and smarter ways to spend $17+ million/year.
3) WHY is the #1 BEST interviewer in cable news being squandered on
weekend mornings? Joy Reid deserves and has earned massively better
exposure, like a Monday-through-Friday show.
4) WHY do Ali Velshi and Stephanie Ruhle deserve so much
Monday-through-Friday exposure? There are THREE shows between those two
people alone. You really don’t have any other available talent? Are you
planning to change the name of MSNBC into the Velshi/Ruhle network?
5) WHY is MSNBC being turned into a whites-only club? You gave up a
Tamron Hall for the Alpha blonde from Fox News??? While the excellent
Craig Melvin is reduced to a mere fill-in, and the brilliant Joy Reid
languishes on the weekends?
6) WHY would you even consider the smug, arrogant, and obnoxious
Hugh Hewitt for ANY exposure on MSNBC??? WHY does ANY conservative merit
a show on MSNBC in the first place??? Do you just have a thing for a
bad fit? Do you buy your suits that way?
I represent your largest and most loyal constituency. WHY do you
make programming choices like you have? Unless you’re a mole for CNN (or
worse, Fox)?
PLEASE consider the constituency you have, which is THE reason why
MSNBC now reigns in cable news. If you continue to alienate us with your
bad hires and programming decisions, you can count on legions of us
finding new homes for our loyalty.
I was right about Greta. I’m right about this, too.
Signed, and CC'd to Andrew Lack
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